You need Flash player 8+ and JavaScript
enabled to view this video.
Transcript
VO: They have names like Idle Time Books and Panther Coffee with free enterprise puns like Hugh & Crye and Smash! Records and one Saturday a year small businesses remind a nation of the benefits of shopping small.
Like the way David Kaplan at Shell Lumber shows you how to use a chop saw, then invites you back when the warehouse becomes the community theatre
Or the way Camille Russler of Ever After travels the journey from despair to bliss with every bride-to-be.
Camille Russler: Absolutely stunning.
On Small Business Saturday, one hundred million of us joined a movement.
And a main street found its might again.
And main street found its fight again.
And we, the locals, found delight again.
Business Owners: That's the power of all of us.
VO: That's the membership effect of American Express.
From Twitter posts to posters, we have all sorts of tools to help your business get new customers throughout the year.
Create an Offer Rally Your Customers
See the complete list
Public officials
President Barack Obama
Administrator Karen Mills
US Small Business Administration
Deputy Administrator Marie Johns
US Small Business Administration